- - Retail Self-Service Kiosks Defined - - Self-services addresses the need to provide targeted campaigns and information to in-store customers --
VDC defines a self-service kiosk for the retail (including hospitality) market as a freestanding, interactive, multimedia system used to provide information, or enable a transaction.
Self-service is defined as the capacity for consumers to fully serve themselves without assistance, or interaction from the retail staff.
VDC’s self-service kiosks are customer-facing and exclude ATMs, photo, self-ticketing, HR, self-checkout, basic price checkers, and gas pump kiosks, each of which offer their own market dynamics. continued
About VDC Research Group (VDC)
VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors. The firm is organized around six practices, each with its own focused area of coverage. Our clients rely on us for highly segmented research and analysis which is derived from our unwavering commitment to the idea that all markets are collections of smaller market segments and that winning companies must develop and execute strategies that are segment-specific.
