L'Organisateur Officiel de Salons de EKN!

  
  
  
  
  
  
  
  
  
  


  
  
  
  
  

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Les Membres du Fournisseur jouissent des envois illimités de Communiqués de Presse ainsi que de nouveaux bulletins de produits ou de services dans notre espace de marché!

  ADA Law and Self-Service Kiosks
  9th Annual POS Benchmarking Survey January 2008
  IATA Corporate Air Travel Survey 2008
  Kiosk Technology and Distance Education Enrollment
  The Five Essentials of Customer Experience Management
  8th Annual POS Benchmarking Survey January 2007
  Successful Strategies for Providing Secure Payment to Self-Service Kiosks
  e-Identity . . European attitudes towards Biometrics
  SITA Airline IT Trends Survey - Executive Summary 2006
  Key results of the European Retail Theft Barometer 2006
  At-Retail in-store Marketing...Delivering the Message
  The Time is Right for Self-Service Kiosks
  Kiosks for Self-Service and Interactive Applications: Technical & Vertical Market Analysis
  Psycho-Analyzing the Self-Service Customer
  6th Annual POS Benchmarking Survey: A Retailer Perspective
  Logiciel avec Coeur et Humain
  L'analyse mondiale la plus complète des Browsers de Kiosques d'Internet
  Kiosk Industry Sector Report - Digital Photography
  Composantes des Kiosques, Termes comme la Technologie de Mécansimes d'Inscription de
      Paiements et Lecteurs/Encodeurs de Cartes-Définitions
  Suggestions pour les Applications des Ecrans Tactiles
  Biométrie et Kiosques
  Commentaires sur l'utilisation des Kiosques dans les Commerces
  Clés des PC's dans les Kiosques
  Kiosque Tips

I’ve been in the self-service kiosk industry for nearly 15 years and completed hundreds of kiosk projects. The first kiosk project I was involved with was funded by the California Department of Transportation (Caltrans) right after the Northridge earthquake in 1994. In those days a state-of-the art kiosk used an IBM 286 with the largest available hard drive – 4GB. If you wanted rich media content with video, you had to master large laser discs; quite an expensive proposition when you want to change or modify content. This was the pre-Internet era when a dedicated T-1 line cost $2,200 per month. Back in 1994, access to kiosks was not really considered with any project. No real surprise, since regulations often occur after something is developed or demand creates equal access rules. Sure ADA was law, but hardly anyone knew how to decipher it.

Today it is a much different story. The advances in technology are evident with that same hard drive (memory) being easily found in a camera card or USB micro drive. Multiple kiosks are found in nearly every grocery store for various types of applications. It’s true for regulations as well. The American Disabilities Act (ADA) is in full force with a number of rules applying to kiosks.

ADA History
Signed into law by President Bush on July 26, 1990, the Americans with Disabilities Act (ADA) is undeniably the most comprehensive formulation of disability rights in the history of the United States or of any other nation. More than fifty (50) million Americans have some kind of physical, sensory, cognitive, or mental disability. . . continué      ( Anglais seulement )

Today’s retail environment changes, evolves, and becomes more complex on a daily basis. Customers possess the ability to research and understand more product, brand, and pricing information than associates in the store who are actually tasked with selling the product. Customers demand information, knowledge, and assistance at all hours of the day. And if the store down the street won’t help them, they’ll go online and find a local or global retailer to meet their needs. In addition to the speed and convenience offered by the Internet, it provides customers flexibility and offers them responsiveness during the shopping experience.

Customers expect more, demand more, and ultimately reward those retailers who meet and exceed those expectations. So, a retailer is faced with the question “How do I meet my customers’ expectations while improving overall shareholder value and, more importantly, continue to evolve to meet these ever-changing needs?”

High-growth, successful retailers answer that question by:

• Clearly defining their customer value proposition and creating the processes necessary to support this proposition to ensure that the customer’s needs are being met and exceeded.
  
  
• Understanding that the store associates are the differentiator that can drive retail success, and utilizing training to ensure that their associates have the knowledge needed to enhance the customer experience.
  
  
• Realizing that customers need to feel they can trust the retailer, so retailers must ensure that their customers’ personal information is secure.
  
  

Best-in-class retailers are focusing on the tools they need to differentiate themselves from the competition while continuing to satisfy and delight their customers. As customers demand more, retailers are answering these demands by offering multiple channels from which to shop, plus the breadth, depth, and availability of products that customers expect.

Also, retailers are enhancing the customer/associate relationship by offering tools to enhance the shopping experience, such as kiosks, self-service technologies, and mobile solutions. Lastly, retailers are . . .  continué      ( Anglais seulement )

Geneva - The International Air Transport Association (IATA) released its annual Corporate Air Travel Survey of over 10,000 active travellers, which shows that not only are passengers accepting high-tech travel options, but also they are demanding even more opportunities to take control of their travel experience.

Detailed results showed that:

• 89% of responding travellers preferred e-tickets to paper tickets
• 56% had experienced internet check-in
• 69% had used self-service kiosks

When asked if they wanted more self-service options, 54% said yes with positive results from all regions:

• 64% in Africa and the Middle East
• 57% in the Americas
• 53% in Europe
• 51% in Asia Pacific

“The consumer has spoken and the message is clear. Self-service is part of full-service expectations. And airlines are responding with technology that gives travellers greater convenience and more options to control their travel experience,” said Giovanni Bisignani, Director General and CEO of IATA.

Respondents ranked the self-service features they plan to use most often in future: . . continué     ( Anglais seulement )

EKN recently had the opportunity to spend some time with Mr. Jeffrey Walker to discuss his works on the use of Kiosks in supporting Distance Education. His insights and diligence in developing this case study offers a 'unique viewpoint to a very real concern.' The Question & Answer portion of this interview session is availble here.

RESEARCH PROJECT OVERVIEW
Innovations in information technology, especially, the increasing use of KIOSKS, concomitant with changes, especially, in air travel, can be utilized to increase college enrollment and graduation rates of working adults, especially among minorities. This research project includes three reports which introduce technological path-breaking innovative strategies for the Distance Education Industry, which will prove successful in increasing student enrollment.

1. "Competitors for Kiosks and Traveler Enrollment Booths for Distance On-line Education Registration and Enrollment"
   
   
2. "If You Buyild it, They will Come:" Kiosks and Traveler Booths for Distance Education Enrollment at Airports, Train Stations, and Retail Venues
   
   
3. "Advantages to Locating Kiosks and Traveler Booths at Baltimore-Washington International Airport"

Specifically, establishing admission and course enrollment kiosks and traveler booths in terminal concession areas at airports and train stations and in large-scale retail venues can greatly expand the promotional and advertising reach now being made in the Distance Education Industry in its efforts to attract a larger pool of the target market group of potential distance education online students.

Particularly, in response to the nation's increasingly multicultural population, especially African Americans and people of Latin descents, and their continuing educational and economic iniquities, this study represents a concerned effort to counter the present methods and processes that distinguish, as well as limit, adult, especially minority, student recruitment and enrollment efforts in brick and mortar institutions, as contrasted with efforts being made. in the On-Line Distance Education Industry. . . . continued in Overview PDF file available below.

The research reports by Jeffrey E. Walker, AlkerJ & Associates Educational Consulting, are available
in four PDF files as follows:    ( Anglais seulement )

Kiosk Technology and Distance Education Enrollment - Overview  
Kiosk Technology and Distance Education Enrollment - Report 1  
Kiosk Technology and Distance Education Enrollment - Report 2  
Kiosk Technology and Distance Education Enrollment - Report 3  

When was the last time you were unable to buy an item in a store during regular business hours? Or not make a deposit in your bank branch or at an ATM? Or not have your insurance agent write you a new policy in his office? If it’s not an acceptable practice for customers to be unable to conduct business offline, why should you treat them any different online?

What do you have to lose?
The most catastrophic failures happen one customer at a time. Consider these examples. One missed Ebusiness restaurant supplies order can be equivalent to one week’s worth of revenue. A single problem affecting online insurance policy applications can add up to 2,000 failed polices annually—a net negative business impact of $2.2 million dollars. Now those are expensive problems.

If you are responsible for managing an Ebusiness or for the Web self-service channel of your business, why are you letting these customers down? It takes only one potential customer experiencing only one problem, a single time, to switch to a competitor. Isn’t it time to run your Ebusiness like a real business? . . . . continué      ( Anglais seulement )

Today’s competitive environment offers many purchasing options for customers and many challenges for retailers. Customers expect to shop wherever, whenever, and however they choose and they demand that retailers meet these expectations. Retailers constantly strive to attract new customers and retain loyal customers, at the same time competing against a myriad of other retailers who are also trying to gain and maintain many of these same customers. So how does a retailer meet the customers’ expectations and gain a competitive advantage?

The key to success for retailers is to look at the shopping experience from the customer’s point of view. The customer has a number of preferences, expectations, wants, and needs that drive the purchasing decision.

These can include:

• Product – This includes the specific item the customer needs, the overall assortment, and the in-stock position.
  
  
• Services – The overall customer service that is offered, which could also mean self-service offerings, plus any additional services such as loyalty programs, special order capabilities, personal shoppers, home delivery, and more.
  
  
• Location – Not only the location of the physical store but other points of accessibility such as a website or kiosk.
  
  
• Pricing – This refers to the regular price of the item plus promotions, coupons, or other deal pricing.

These drivers guide the customer’s purchasing decision and when the customer finds the retailer whose customer value proposition matches the customer’s expectations, the first step is taken towards establishing a valuable customer relationship. So it is up to the retailer to discover what the customer’s expectations are and then meet and exceed those expectations.

By understanding the customers; identifying the customers’ current needs, including their preferred channel or touch points; and forecasting their future demand; the retailer can build a successful organization around this customer value proposition. Retailers can then align the organization’s people, processes, and technology to fulfill their customer strategy and gain loyal customers.

For the eighth consecutive year, LakeWest Group conducted its POS Benchmarking Survey of the top retailers in the United States. This year the survey is based on the Hot 100 retailers as identified by STORES magazine . . .  continué      ( Anglais seulement )

Electronic payment is built on trust—trust between the consumer and the retailer, and just as important, among the various parties involved in supporting payment solutions. In an increasingly uncertain environment, the key to maintaining this trust is highly sophisticated security measures.

Providing consumer payment as part of a Self- Service Kiosk can be a challenge and VeriFone can provide the guidance to a successful implementation.

Executive Summary:
Payment drives added value in self-serve kiosks, but security is paramount. As self-service kiosks become ever more accepted and popular to consumers, adding payment for goods and services is a natural progression. Cash and coin acceptance at self-serve kiosks has been available for over 100 years, but card payment has only been available for approximately 20 years. Card payment started in the petroleum marketplace with credit purchases for pay-at-pump, it migrated to self-serve ATM machines not physically located at a bank, and now can be found in every situation from gas stations to parking meters to vending

This explosion in payment convenience has also exposed risks. In the last 10 years there has been increasing focus on fraudulent payment with cards at self-service kiosks and through the internet. Fear of card fraud or identity theft is a concern for over . . . . continué      ( Anglais seulement )

Welcome to the 2006 LogicaCMG European e-Identity report, which explores consumer attitudes towards the introduction of biometric technology in the European region, as well as their views on how biometrics can help to solve problems such as identity theft and fraud.

The report shows that Europe is catching up with the US when it comes to acceptance of biometric technology in everyday life. Research in the mid-1990s1 found that 87% of US consumers believed that fingerprints were a legitimate form of identity verification, and that 77% believed that fingerprints were justified in establishing identity when cashing large personal cheques.

By contrast, consumers in Europe have traditionally had concerns about the accuracy of biometric technology and its reliability. However it appears that the tide has now turned and consumers are not just convinced about the accuracy of biometrics but are highly positive . . . continué      ( Anglais seulement )

For the last eight years, Airline Business and SITA have co-sponsored the Airline IT Trends Survey. During that time, it has evolved to keep pace with the rapidly changing technology landscape driving our industry forward, and in doing so, become an indispensable benchmarking tool for carriers.

This year close to 100 carriers took part, representing over two-thirds of industry revenues. A similar number of carriers have taken part every year, demonstrating the on-going strength of the survey, and the importance carriers place on understanding how IT impacts their business.

More than ever, amid cost pressures that continue to batter the industry, this year’s survey emphasizes the crucial role that IT has in delivering airline strategies. Overall, that delivery is being achieved by doing more with less, as IT investment as a percentage of revenues continue to track slowly downwards.

The investment that carriers are making has seen new open systems technology widely implemented. As the legacy systems are replaced, the emphasis is on using IT to automate and simplify passenger services where self-service is the name of the game. Willing acceptance of this new model by customers is encouraging investment by airlines in areas such as kiosks and web check-in.

Underpinning the move to self-service is the ability of airlines to get passengers to book online. Online sales are at the 28% level globally, from both airline websites and via online portals. This online momentum seems unstoppable . . . continué      ( Anglais seulement )

The European Retail Theft Barometer is the largest survey of retail crime in the world. It measures retail crime in 24 countries (16 countries in Western Europe and 7 in Central Europe). The study is carried out by The Centre for Retail Research, Nottingham, and independently funded by Checkpoint Systems Europe. The results are based on retailers responsible for more than 18% of European retail trade.

Key Results of the 2006 European Retail Theft Barometer from the Centre for Retail Research

Good and Bad Results

• The average shrinkage rate (stock loss from crime or wastage), which has fallen annually since 2002, fell only slightly in Europe from 1.25% to 1.24% of turnover. Even so, this loss was equivalent to €29 038 million or €71.23 per head for all 24 countries surveyed.
  
  
• The largest reduction in shrinkage was in the UK once again (down from 1.77% in 2002 to 1.33% in 2006). Other reductions were seen in Italy, The Netherlands, and Portugal. There were significant increases in central European states, Switzerland, Ireland and Sweden.
  
  
• Britain no longer has the highest shrinkage rate in Western Europe (it is number 3).
  
  
• Retailers perceived customer thieves to be responsible for 48.8% of shrinkage, employees for 30.7% and suppliers for 6.2%. Internal error, process failures and pricing mistakes were thought to cause 14.3% of shrinkage, meaning  continué      ( Anglais seulement )

1 Août, 2006 -- Methodology: The 2006 At-Retail Media Survey, conducted in May/June 2006, was an online survey hosted by a third-party Web site, and was delivered via e-mail to 3,545 visual merchandisers, store planners, designers and brand marketers. The response rate was 3 percent. In many cases, multiple answers were allowed for a single question, and all percentages were rounded to the nearest decimal place.

Getting your message into the hands of your customers is a key component in retail today. And while broadcast and print advertising has dominated consumer input for decades, in-store advertising is taking center stage as new technologies combine with focused brand messages to capture the captive audiences right where the magic happens—at the point of purchase.

Today's at-retail media encompasses any in-store marketing and advertising, including digital signage, traditional signage and graphics, in-store television networks and POP displays. New innovations in this category are popping up daily, and DDI wants to keep on the pulse of what is happening out in the retail arena with the results of DDI's first-ever At-Retail Media Survey.  continué      ( Anglais seulement )

Self-service ordering kiosks have been in use for more than four years. The reasons for their staying power are many, but the bottom-line is that kiosks please both c-stores and their customers. Can you imagine being able to take multiple orders, simultaneously? That's where the fun begins.

Demystification
Self-service ordering kiosks are computerized touch pads that enable customers to order made-to-order sandwiches more efficiently than by speaking with a counterperson. The system is simple to use and offers custom choices. If the buyer desires extra mayonnaise, the sandwich can be ordered as such. In a typical c-store, customers begin at the ordering kiosk, walk throughout the store to shop for additional items, pick-up the sandwich and end at the cashier.

Convenience store chains like Wawa and Sheetz have been using self-service kiosks for their foodservice programs for years with extraordinary success, and chains like Rutter's Farm Stores and White Hen Pantry have since followed suit.

But kiosk technology took some knocks in the beginning with detractors claiming that stereotypical ancient Aunt Edith couldn't possibly adapt to using the newfangled gizmos. There were also reliability questions in the beginning. Certainly the technology took its lumps, but ATM machines softened the blows. John Saccomanno, director of industry marketing for NCR Corp. (www.ncr.com), a leading developer and manufacturer of self-service technology, refers to ATMs as the "Garden of Eden," for self-service technology. He says that ATMs, "had a lot to do with reducing people's resistance to self-service technology."

More recently, supermarket shoppers use self-service checkout kiosks, gas-buyers pay-at-the-pump, airline passenger's check-in at self-service kiosks and business traveler's check-out using hotel kiosks.

Today, the reliability issues have been addressed, and the general population has become computer savvy. The result is the overwhelming majority of customers . . .    continué

This white paper presents top-level findings from VDC's study, Kiosks for Self-Service and Interactive Applications: Technical and Vertical Market Analysis. The report defines and analyzes the market for self-service and interactive kiosk solutions and components in North America and Europe. The research covers major industry forces and trends, including product and technology development, competitive analysis, distribution analysis, and end-user consumption analysis. Clear and objective shipment forecasts are provided, as well as actionable recommendations applicable to today's participants and tomorrow's leaders.

- - Self-Service and Interactive Kiosk Solutions Defined - -
VDC defines a self-service and interactive kiosk solution as a freestanding, interactive multimedia system used to provide information or enable transactions. A kiosk includes a computer and display screen, and differs from a standard PC in that it is created for a specific purpose and is designed for public usage. Kiosks solutions are often located in high-traffic areas and must allow for customer data input via an input device such as a touch screen or keypad.

VDC segments the self-service and interactive kiosk market into the following product categories:  continué   ( Anglais seulement )

The changing habits of consumers, especially when it comes to purchasing decisions, is the subject of constant study for self-service deployers. MEI, which develops payment systems for a wide variety of applications, provides this exclusive report for KioskCom.com.

Hectic lifestyles and two-income households have led to a steady decline in “social time” these days. Impatient consumers would rather spend their limited free time with friends and family rather than waiting in line at a grocery store, bank, or other retailer. Self-serve systems are one solution. But, the ability to provide customers with self-serve options isn’t just about convenience; it’s a matter of retail survival.

In a recent survey of 1,000 U.S. consumers, Cap Gemini Ernst & Young (CGE&Y), Intel, and Cisco Systems found that buyer frustrations – including long checkout lines, lack of visible prices on products, and difficulty finding employees to assist with purchases – cause a significant number of consumers to walk out the door empty-handed. Retailers both in the U.S. and around the world are banking on advanced self-serve systems to put an end to this negative trend.

To maximize the return on investment and see a clear increase in sales volume, retailers must design their systems with buyers in mind. That means spending time and effort to understand their buyers' needs. The past few years have clearly shown that kiosks, self-checkouts and other self-serve system roll-outs have been most successful when the retailer carefully asked the following questions before launching into the design phase:

1) How do my buyers make in-store purchases?
2) What forms of payment do my customers use for varying purchases?
3) Do my customers carry cash or credit cards, or do they prefer other form of payment, like debit cards or
     stored-value cards?
4) Are my customers typically in a hurry, or do they have more time to shop?
5) Are they familiar and comfortable with technology, or are they intimidated by it?

Money and payment systems are just as much sociological and psychological phenomenon as they are a financial mechanism. If electronic payment systems are to succeed in any retail environment, they must be
. . .  continué   ( Anglais seulement )

LakeWest Group surveyed the top 100 U.S. Specialty Retailers based on revenues, as identified in the August 2004 issue of STORES magazine. LakeWest Group received 32 responses between October 1 and November 30, 2004. Respondents were typically Chief Information Officers or Directors of Store Operating Systems.

As customers become more sophisticated, expecting more benefits and incentives to remain loyal, customer service continues to be the top priority for specialty retailers. To satisfy customer service requirements, retailers are trying to differentiate their offerings while maintaining the focus on the overall return on investment (ROI).

Retailers are looking to enhance their customer service levels and justify the costs of these service initiatives in five major areas at the store level:

• 1. Customer Interaction
  Understanding profitable customers and their purchase patterns and then utilizing that information to recommend products to customers and offer a personalized shopping experience.
  
  
• 2. Multi-Channel Integration
  Providing their customers a seamless and consistent shopping experience across all channels.
  
  
• 3. Store Dashboard Functionality
  Utilizing sales and inventory information at the store level to more accurately and effectively transact with the customer and manage the store.
  
  
• 4. Labor Utilization
  Managing store labor, including resources and tasks, to ensure that payroll dollars are effectively utilized to address customer needs.
  
  
• 5. Software and Infrastructure Deployment
  Offering additional customer service functionality through faster and more effective software, hardware, and connectivity.

In their continued quest for improved customer service, retailers have prioritized their upcoming initiatives. According to this year’s survey, . . .  continué   ( Anglais seulement )

C'est grâce aux centaines de programmes très spécifiques et qualifiés, que les terminaux d'accès public d'Internet des aéroports, hotels et banques de presque tous les pays du monde, sont en marche. Autrement presque tous les kiosques seraient en panne la pluspart du temps. Les applications de software de kiosques sont la première ligne de défense contre les hackers, ce qui permet aux usagers d'accéder à l'information et aux services qu'ils cherchent réellement.  continué

L'Analyse Mondiale des Browsers de Kiosques d'Internet a identifié le software de kiosques de ''SITEKIOSK'' comme la solution la plus complète pour les PC's d'accès public et les terminaux d'Internet.

Les PC's appartiennent normalement aux usagers qui y installent toutes les fonctions et applications dont ils ont besoin. Cependant, sur les terminaux d'accès public à Internet, les usagers n'auront accès qu'aux contenus choisis par l'opérateur du terminal. Toutes les autres fonctions et applications seront limitées. En plus, les opérateurs peuvent désirer que les ordinateurs soient en marche pendant de nombreuses heures par jour sans intervention humaine. Les terminaux ont donc besoin d'un software spécial qui offre un haut niveau de sécurité et une gestion extensive. CyberD élimine ce mystère et vous aide à choisir une application spécifique pour votre kiosque!

Pour protéger les terminaux contre les hackers, beaucoup de fabricants ont développé leurs propres produits et un browser concret. Nous avons demandé l'information en rapport avec la fonctionnalité, les prix, les installations et les Prix reçus tout au long de l'an 2.004 à 44 entreprises ayant des programmes de software pour l'accès public et les terminaux d'Internet. Voici le rapport d'entreprises:

• 15 entreprises des États Unis
• 10 entreprises d'Allemagne
• 7 entreprises de Canada
• 5 entreprises du Royaume Uni
• 2 entreprises d'Escandinavie
• 1 entreprise d' Australie, Lituanie, Autriche, Eslovenie et Corée du Sud

La participation dans notre enquête fut excellente avec un niveau de réponse d'environ 70%. Nous avons inclu les produits de software des entreprises qui n'ont pas répondu grâce à l'information qui se trouve sur leur site Web.  continué   ( Anglais seulement )

Summit Research Associates, Inc., the leading consulting firm devoted to the kiosk and self-service industry, is proud to announce the publication of the Second Edition of their Kiosk Industry Sector Report - Digital Photography, the fastest-growing sector within the kiosk arena. Photo kiosks are being deployed at an impressive pace and now account for nearly 25 percent of the worldwide kiosk installed base. Some of the reasons this industry segment is so exciting:

• Digital Cameras comprise 90 percent of new camera sales
• Prints made from digital cameras at kiosks increased 376 percent in 2004
• The average cost of a 4x6 print at a kiosk is $.29 vs. $1.00 on a home printer
• Many new kiosk sales represent additions to existing installations
• Camera phones will encompass 89 percent of all mobile phones by 2009

This report examines the current status and growth opportunities for these units that are a beneficiary of the rapid acceptance of digital cameras. Secrets to Success tips, research statistics and Case Studies of 22 of the world's leading photo kiosks are included in this 142 page report. Each device was tested using a methodology designed to provide the most level playing field.

Summit's updated and redesigned Evaluation Checklist was used to assess the capabilities of each photo kiosk. The same test pictures-employing the same storage medium-were used at each kiosk and compared on many aspects of customer usability, including speed of image loading, editing options and print output quality. Each Case Study includes pictures of the unit itself along with a minimum of three pictures of the user interface; a total of 105 Figures.

The commentary includes a candid discussion-both positive and negative-of each photo kiosk, and-where appropriate-recommendations for improvement. A number of charts are included covering the leading digital storage media accepted, the types of peripherals used, the most popular editing features and the leading print options.    continué   ( Anglais seulement )

Vous avez des problèmes pour comprendre certains termes comme les Mécanismes de Monnaie, Vérification de Billets, "Smart Cards", Technologie de Lectuers / Encodeurs de cartes magnétiques ou "Hybrid Cards"? Ne vous inquiétez pas, CyberD va vous aider!!... L'objectif est d'essayer de clarifier tout ces termes et d'éliminer le mystère qui les entoure. Ceci vous permettra de pouvoir prendre des décisions beaucoup plus intelligentes lorsque vous devrez définire l'application d'un Kiosque.  continué

La Biométrie semble être la solution à la recherche d'un problème depuis nombreuses années. Les tragiques événements du 11 Septembre ont tout changé. Non seulement, il existe un grand nombre d'initiatives en marche pour incorporer l'emploi de la biométrie autour de la sécurité - pour certifier l'identité de l'utilisateur- mais cette technologie commence aussi à être utilisée dans des applications pour Kiosques.

Le commerce électronique (E-commerce)est entrain de changer pour toujours la façon dont nous menons nos vies- aussi bien à niveau personnel qu'à niveau du monde des affaires. En même temps, l'explosion du déploiement des Kiosques basés sur la Web continue à être vertigineux. Ici aussi, on prête chaque fois plus d'attention aux sujets ayant rapport à la sécurité.

Les questions les plus fréquemment posées son:

• Quand j'achète un cadeaux avec ma carte de crédit, comment puis je m'assurer que personne (électroniquement) peut voler mon numéro?
• Comment puis je m'assurer d'être la seule personne qui puisse terminer l'opération avec succès?
• Comment puis je être sûr que "c'est moi et non un imposteur"?    continué

Les Kiosques vous aident à atteindre un plus grand nombre de clients et par conséquence, à augmenter vos revenus. Beaucoup de clients pressés sont attirés par les Kiosques, qui possèdent la capacité d'offrir un service facile et rapide, sans être obligé de faire la queue du magasin pour être servi par un des employés. Les messages dirigés à un profil de client attirent de nouveaux types de clients. Les ventes interactives, comme par exemple les commandes personnalisées y les offres qui permettent de tester un produit avant de l'acquérir, supposent un une plus grande dépense pour les clients. Les Kiosques son également employés pour deux concepts modernes du Marketing et du Merchandising comme le son le up-sell (méthode qui encourage à l'achat d'un produit à un prix supérieur à celui qu'avait initialement pensé le client) et la cross-selling (ventes croisées dans lesquelles, le client lui même achète différents produits en rapport avec le principal qu'il avait l'intention d'acheter).

Accomplir les nécessités des clients à travers de multiples chemins est difficile, mais une fois obtenu, la récompense est la fidélisation des clients que tout le monde cherche dans le changeant marché auquel nous sommes confrontés. Les clients loyaux ne sont pas seulement plus rentables mais ça revient aussi meilleur marché de les retenir que d'obtenir de nouveaux clients. Il faut aussi remarquer que les clients loyaux fournissent plus de coordonnées et plus d'information au sujet des caractéristiques de leurs achats. Ces données nous amènent au CRM (customer relationship management), nouveau paradigme dans la prise de décisions dans le monde du commerce.  continué

Si vous êtes intéressé par le Hardware des serveur qui sont utilisés dans le secteur des Kiosques, nous vous recommandons ce livre blanc réalisé pour la réflexion de tous ceux qui doivent prendre la décision de choisir le Hardware à utiliser pour leur projet. Nous pensons tous que tous les serveur son pareils mais cela est clairement faux. Nous espérons que cet article puisse nous aider à définir ce que l'on cherche dans le fournisseur du serveur et réaliser et construire le meilleur système.

Mise en Scène:
Supposons qu'un client vous demande un réseau national de 500 kiosques et qu'il souhaite avoir des recettes. Il exige à la fois un design super moderne et un système de contrôle qui lui fournisse les données et un fonctionnement du 100%. Il fait longtemps que vous travaillez dans le monde des kiosques et vous connaissez où est le danger: erreurs des imprimantes, panne du réseau, abus du système, etc. Mais l'un des problèmes les plus graves et difficiles à régler dans le domaine en question est l'erreur de la CPU dans le kiosque lui même. Comment offrire alors au client un haut degré de confiance, compte tenue que l'on doit trouver une solution pour le PC qui tombe en panne et qui se trouve loin du siège?   continué

Il s'agit d'une présentation (en Anglais seulement) qui vous fournira les informations et données nécessaires pour comprendre et pouvoir créer une application pour kiosque avec succès. Vous apprendrez des sujets comme:  continué ( Anglais seulement )

• Des Applications de Kiosques avec Succès
• Types de Logiciels
• Choix du Hardware
• Installation et Maintient

  

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