About iSIGN Media:
iSIGN is a leading developer of location-based interactive proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell phones using Bluetooth® connectivity. The Company’s patent-pending advertising platform combines the precision of direct marketing and the tracking potential of the Web to deliver more cost effective and ROI-driven advertising than is possible via print, radio and television.
iSIGN is based in Richmond Hill, Ontario with R&D and customer support operations in Vancouver, BC. iSIGN is a business partner of AOpen America Inc., having an OEM agreement for the embedding of its IMS software in AOpen’s digital media players and IBM, as their Solution Provider, POA All Models. iSIGN's software solutions are also distributed by BlueStar Inc. to their network of Value Added Resellers.
Enhance user privacy and you enhance your brand as well.
Today's consumers are more technically savvy than ever before. They are more
cognizant of how technology works both for and against their interests,how it can be leveraged to accomplish any given goal, and also how it can be abused to create a negative outcome.
No where is that made more clear than in the specific subject of how businesses track and utilize user data — and respect or disrespect user privacy. As the world has increasingly converged on IP-based services, those services have increasingly been leveraged not just to fulfill user requests, but, over time, to build a database of user information for marketing purposes. That data is, in many cases, fairly sensitive: user names, street addresses, phone numbers, social relationships, email, purchasing patterns, work history, income history, photographs, ad infinitum.
Exactly which information is collected, and how it is utilized for marketing purposes, differs from case to case. Some organizations use it responsibly. Others, driven by profit objectives, have been observed to act in an imprudent fashion, based on the premise that it is easier to ask forgiveness than permission.
Complicating this situation is the fact that government legislation on this subject has been slow to emerge — a reflection of the fact that society itself has not established everyday rules of thumb concerning what is and what is not acceptable. What's clear, however, is that organizations must find new ways to protect sensitive user information.
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