About iSIGN Media:
iSIGN is a leading developer of location-based interactive proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell phones using Bluetooth® connectivity. The Company’s patent-pending advertising platform combines the precision of direct marketing and the tracking potential of the Web to deliver more cost effective and ROI-driven advertising than is possible via print, radio and television.
iSIGN is based in Richmond Hill, Ontario with R&D and customer support operations in Vancouver, BC. iSIGN is a business partner of AOpen America Inc., having an OEM agreement for the embedding of its IMS software in AOpen’s digital media players and IBM, as their Solution Provider, POA All Models. iSIGN's software solutions are also distributed by BlueStar Inc. to their network of Value Added Resellers.
It's everywhere...
It's targeted and measurable.
It's an experience.
It offers consumer privacy yet allows personalized messaging.
It's changing marketing as we know it.
And it’s coming to your mobile phone - very soon...
Building powerful customer relationships through advances in digital signage, mobile and location-based technologies!
A Brief History of Proximity Marketing
- - The world's infrastructure is getting smarter and marketing programs must evolve in parallel
Proximity marketing is quickly changing the rules of the game in the retail sector. And with new rules, there will be many new winners.
If you interpret that solely to mean "increased sales for retailers," think again. Not only will vendors and their business partners and suppliers benefit, but also shoppers themselves. In fact, a strong case could be made that shoppers will eventually be the biggest winners of all.
To understand how and why, consider how proximity marketing has emerged as the logical intersection of two earlier trends.
The first and most overwhelming trend is the swift advent of mobile culture. Today's consumers increasingly leverage mobile phones as a de facto portal to the world — the primary interface, available anywhere at any time, through which they conduct research, connect and share with others, and in many cases, make purchasing decisions. Marketing strategies that acknowledge and capitalize on this phenomenon will almost certainly outperform marketing strategies that don't.
The second trend is digital signage — clearly a dynamic opportunity for retailers to promote their brands, their products, and their services via the full power of a true multimedia experience. This is certainly superior to static signage, which customers quickly tune out and which therefore has little impact.
