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Pushing Creative Boundaries Nets Arsenal Media Four Industry Awards For Digital Signage Excellence!
Montreal content firm’s compelling experiential and marketing work for The Nielsen Company and Christie Digital recognized at Digital Signage Expo Content and Apex Awards in Las Vegas
25 February, 2011 - Source: LAS VEGAS, ARSENAL MEDIA, for The Nielsen Company, Christie Digital Systems, Float4 Interactive
Pushing the creative boundaries on corporate communications and interactive retailing has earned Arsenal Media’s work four honors at the digital signage industry’s biggest awards.
A pair of projects, developed for The Nielsen Company (http://www.nielsen.com/) and Christie Digital Systems (http://www.christiedigital.com/) won three golds and one silver at the Feb. 23rd Digital Signage Expo Content and Apex Awards (http://www.digitalsignageexpo.net/DigitalSignageExpo/AwardsDinner.aspx in Las Vegas, NV. The DSE (http://www.digitalsignageexpo.net/) Content Awards celebrate the best in content-related achievements, while the Apex Awards honor outstanding digital signage installations. DSE is the largest trade show of its kind focused on the fast emerging digital signage and digital out-of-home advertising industries.
“For our team, the keys for success in both of these projects were the client’s direction and open-mindedness to explore more refined digital strategies,” says Denys Lavigne, President of Montreal-based Arsenal Media and Arsenal Integrated. “It has been a privilege to collaborate with such inspiring and mature organizations. These awards are shared with all participants, as any success in our industry is based on commitment from every contributor in the project, from project planners to integrators, technology providers to content producers.”
Three gold awards for The Nielsen Company’s interactive lobby
Nielsen’s new executive offices in Wilton, CT, won the top Apex prize in the Business, Industry & Government category, and content created for the experiential multimedia displays that greet visitors won creative golds for interactive and non-interactive informational content.
Developed by Arsenal in close collaboration with Nielsen, the multi-display, multi-zone content experience welcomes guests with a wall of interactive content using Christie® MicroTiles™ and gesture-based technology. Further into the lobby is a horizontal row of seamless Orion plasma displays running Nielsen insights, and more screen technology with different content serves guests in the waiting area.
“Our main objective was to demonstrate our unique capabilities in an engaging and immersive way, providing our visitors with a digital experience that is remarkably Nielsen. It’s a tremendous honor to see all the work put into this project recognized, and a tribute to everyone involved,” said Ana Mackay-Sim, Nielsen’s Creative Director.
Arsenal Media handled content planning and strategy, end-to-end production of all interactive and non interactive digital content, technical support in the integration of the system into the client’s environment, and quality control of the final installation. Partners on the project included lead integrator Verrex (http://www.verrex.com/), Christie’s Vista display controller division, and software provider KeyWest Technology (http://www.keywesttechnology.com/).
The interactive component was developed through a unique partnership with Float4 Interactive (www.float4.com) using RealMotion™ gesture-based technology. “At Float4, we are very proud to have teamed up with Arsenal Media and Nielsen to develop these highly creative projects. They really celebrate the possibilities for digital signage and interactive technologies,” says Sevan Dalkian, President of Float4.
A silver for Christie’s Shop or Play Interactive Retailing Station
Christie Digital’s conceptual Shop-or-Play Interactive Station won silver for Entertainment/Experiential Content. Developed to help demonstrate the possibilities for Christie’s modular MicroTiles displays, the interactive display included WatchMatch, which let shoppers look for timepieces, and Viv-O-Ball, a gesture-based pinball game with a massive 2,880 by 2,700 pixel gaming surface.
“Our vision was to create an exciting, interactive MicroTiles display station that would engage customers and increase dwell times," said Kathryn Cress, Christie’s vice president of global and corporate marketing. “We looked to Arsenal to help us realize this vision and they delivered a truly compelling and immersive multimedia experience."
“Shop or Play is indicative of where this medium is headed,” says Cedric Leblanc, Arsenal Media’s creative director of graphic production. “We’re seeing displays as canvases that combine ultra-vibrant colours, unique shapes, an immersive environment, gesture-based interactivity, integrated sound effects and an ambient soundtrack. When that’s done right, it’s a truly comprehensive multimedia experience.”
ABOUT THE NIELSEN COMPANY
The Nielsen Company (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The company has a presence in approximately 100 countries, with headquarters in New York, USA.
ABOUT CHRISTIE
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.
ABOUT FLOAT4 INTERACTIVE
Float4 Interactive is a creative technology company focused on producing interactive experiences for entertainment, advertising, and design applications. Through its continuous research and development, Float4’s team is able to combine its cutting edge technology and creative capital to produce unique and memorable experiences, allowing clients to physically and emotionally engage their target audience. Float4’s RealMotion Server™ is one of our key components through its ability to layer interactive technologies and multimegapixel displays.
ABOUT ARSENAL MEDIA
Arsenal Media is a digital content marketing agency specializing in content production and strategy, multimedia product development and project management in digital signage. The BuzzWallTM is an all-in-one multimedia interactive application created by Arsenal Integrated, the digital R&D division of Arsenal Media. Arsenal’s client list includes Metro Inc., Tourisme Montérégie, The Nielsen Company, Sépaq, Miami Dolphins, Christie Digital Systems.
