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PRESS RELEASE

A Q & A with Mr. Carlo Stradi, President & CEO
of Custom Engineering!

25 August, 2008 - EKN is pleased with the many relationships we foster with companies around the World. We have had a special business relationship with Custom Engineering. Perhaps it is because Mr. Carlo Stradi has established an international business while he has maintained the World Headquarters in Parma Italy.

Mr. Carlo Stradi

EKN: "Mr. Stradi, thank you for taking some of your valuable time to provide an update for our readers about the development going on over the past several years at Custom. We appreciate that Custom provides a wide range of products used in Self-Service Applications. This includes Printers, Magnetic Card Readers / Writers, POS Equipment, Digital Signage Hardware, Coin Mechanisms, Power Supplies and more. It appears that your growth has been substantial over the last couple of years. How have you managed this growth?"

EKN: "Please describe your customer base and one of your favorite projects?" Carlo: "Our core businesses are: Kiosk Equipment (printers and scanners device) Point of Sale Products (cash register, printers and terminals) Solution for Lottery and Betting Markets Ticketing (meaning special devices for boarding passes for railways tickets and receipts) We are now developing the Digital Multimedia Division and we are launching a new product, "Miniplayer". To find out more about this product, go to: Custom's Mini Player. This device provides you with the ability to manage all multimedia content. You can monitor remotely, so it can be used in a wide range of contexts. I think the Digital Signage Market offers great possibility and we are determined to explore all of them with our solutions for the digital communication. In fact, we will be able to reach with a single product various typologies of customers: chains of shops, supermarkets, betting outlets, public transports, cinemas, travel, and real estate agencies and so on." EKN: "Carlo, would you tell us about your perspective of doing business in Asia and in particular, China?" Carlo: "Asia and China in particular, is the biggest market in the world and the place we must be now for future growth. These are huge countries with great opportunities of business and seen the difficult European situation we have to enlarge our business relationships with new horizons. These countries have different traditions and cultural roots. This is true also for the business field; the way of drawing up contracts, to handle business transitions is not the same so we have to adapt and to study the best way to introduce ourselves in these areas. It’s a big opportunity not to underestimate, even if it’s also a risky market and a lot of companies in the West are prejudiced against the Chinese world of business. I think it’s important to have local partners and local presence to proceed in the best way for doing a business relationship. This is the case of Custom group and Hanindo Group." EKN: "Thank you Carlo, your insights are fascinating and most helpful for our readers. Can you tell us more about some of your partnering efforts, and how you established the relationship with The Hanindo Group?" Carlo: "Over time we have created a relationship based on trust and a very good feeling. I would like to thank our area manager, Mr. Lusetti, who created and developed this business opportunity in the local market (Indonesia and China). It has been one year that we carry on this good relationship, with frequent travels to China and, from their side, to Italy. These travels were important to learn about each other and the differences in our cultures. It has allowed us to build trust. We also have done some exhibitions together. We had two successful shows this summer in Beijing and Shanghai and have more planned. This is an important growth potential market and we want to strengthen this relationship in the future, with the project to add them as Custom partner in the Indonesian and then Chinese market. "                        From left to right: Mr. Carlo Stradi, CEO of Custom Engineering, Mr. Handoko Budidharma, Managing                  Director of the Hanindo Group, Mr. Robert Porter, CEO of Euro Kiosks Network at The 3rd China                          International Self-Service Summit 2008, July 24-26, 2008, held in Shanghai, P.R. China EKN: "Thank you Mr. Stradi. It is clear to see how you relate together and how you had a natural understanding of the products and services each of you provide. In our conversations, I had an appreciation for the open candor and positive tone that prevailed from Carlo and Handoko Budidharma, Managing Director of the Hanindo Group. Here is some background information on the Hanindo Group." Hanindo Group: "Hanindo Group was established due to one dream, to be the leader in the competition of petroleum equipment industry and automotive equipment business in Indonesia. It is a company that provides a "TOMORROW" solution to achieve customer needs by valuing the customer satisfaction as the key to success. Being appointed as the sole distributor of well known brands of petroleum equipment and automotive product such as Gilbarco-Veeder Root-Red Jacket, OPW Fueling Components, Pisces Flexible Piping, Tuthill - Flow Meter, FAIP, HPA, RAASM and many more, we proved that dream has become more than just a dream but a reality. It all started from one division under PT. Sugiron Citra, who started the business in Indonesia since 1987. This division, focusing on Petroleum equipment and component related, has achieved a distinguished reputation, proven by its status as a distributor to several well-known brands of Petroleum equipment products such as Gilbarco, OPW Fueling Components and many others. It didn't take very long for the Petroleum Equipment Division of Sugiron Citra to be the market leader in petrol station business in Indonesia. This success is mainly supported by the company's tradition to put forward the latest technology and innovation. Our products are widely known for their reputation in increasing efficiency, effectiveness and productivity. This is clearly reflected to the result that our principals have achieved by having most of the Major Oil Companies to be their business alliance. These products are also environmentally friendly and maintain the minimum level of pollution. Along with strong distributorship network thru out the archipelago and good professional after sales service, our company is not only a company that offers advanced technology but also the company that puts our customer's satisfaction in the highest priorities. One of the Group of Companies is Hanindo Automation which is focusing on Point of Sale Equipment used in Petro Stations and Sales Service Centers. The company is also providing and developing automated management solution for the garage business, access control and identification system for easier management. Hanindo Automation Solutions offers system integration solution designed to put our customers to rest, knowing their businesses are securely managed by a reliable system and a highly qualified service team. Driven by the company's mission, the incarnation of Hanindo Automation Solutions reflects truly that solution is the key for Customer Satisfaction and Happiness."                        Custom Enginnering and the Hanindo Group Booth at the The 3rd China International Self-Service                                              Summit 2008, July 24-26, 2008, held in Shanghai, P.R. China EKN: "In closing, EKN believes that the most important thing is communicating who you are, what makes you different from your competitors, and most importantly that you will provide trust to your partners. We all have an understanding of what we want as partners but it is rare to find the consideration and ability to see the other person's point of view that makes relationships work. This is what makes this unique opportunity for Custom Engineering and The Hanindo Group, to strive for a mutually beneficial business alliance attainable. Both of these companies are providing their expertise to meet the needs of their customers. It is clear to see that this relationship has been established through personal and professional respect and the understanding that there is not only one way to complete business. There is real value in establishing regional representation through first establishing relationships, learning what is important and why, and then entering a targeted market. This is an excellent example of how real world companies are working together to expand their global brands. We have often heard about this kind of ''relationship building'' in lectures or read about them in business cases. It is refreshing and inspiring to learn about people that are reaching out and building bridges over what so many perceive as too great of an expanse. We would like to thank Carlo Stradi for taking the time to share his thoughts but more than that, we would like to thank him for sharing his Vision and allowing all of us to learn that, "What one man can do...another man can do." We urge you to not accept what you have heard about the past and simply apply it to all situations. Open your mind and learn through your own experiences. Partner wisely and you will find Success!"

  

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