 
 
Remember...
Provider Members benefit from unlimited Press Release postings
as well as new product, or services bulletins on our Marketplace!
|
|
PRESS RELEASE
FutureLogic’s New ProMatrix™ Couponing System turns Ticket Printer
into a Dynamic Marketing Tool!
19 January, 2005,
Glendale, California USA -
FutureLogic, Inc., the leading manufacturer of direct thermal printers for cashless gaming introduces ProMatrix™, a flexible and feature rich promotional couponing and trigger system. This integrated solution turns slot tickets into colorful, eye catching coupons and helps casino marketing departments deliver real time targeted promotions from any GEN2 printer equipped TITO (ticket-in/ticket-out) system.
| |
|
|
Like never before, ProMatrix makes promotional couponing a practical, cost-effective reality for casinos of all sizes.
|
|
Using ProMatrix’s dynamic capabilities to dramatically improve a casino’s merchandising program effectiveness is almost as easy as counting from one to four:
- Step 1: Design Your Promotional Coupon
FutureLogic’s TCL™ Editor program, a template-based Windows-compatible software, allows marketers to quickly create a variety of custom graphic coupons and set up their custom promotional campaign(s) using a wide variety of triggers: date, time of day, length of play, frequency of issue, wagering levels, and other user-definable criteria.
- Step 2: Download Your Promotional Coupon
With an easy-to-use download tool (FlashPod™), promotional campaigns developed in the TCL editor can be downloaded directly to the GEN2™ printer installed in the slot machine for immediate implementation.
- Step 3: Enhance Your Promotional Coupon
GEN2 printers are capable of providing a unique 2-color printing technology (ProColor™) that allows the use of a second color to enhance the appearance and effectiveness of promotional coupons. Use the TCL editor to choose the location of barcodes and black-only print regions to enhance print clarity and ensure reliable validation by bill acceptors.
- Step 4: Choose a Flexible Solution
GEN2’s dedicated promotional printing port (PromoPort™) can be used with jurisdictional approval to interact and implement promotional campaigns through player tracking systems. Alternatively, ProMatrix can interact directly with the game to produce highly effective in-house marketing campaigns.
Other key ProMatrix™ features include:
- Multiple pages of stored coupons—up to 100 for 1MB memory version; up to 1000 for 8MB
- Exportable promotional campaign data may be used to measure campaign effectiveness
- Firmware /promotional database may be upgraded without removing printer from game, eliminating downtime
- Overlapping print regions can be used to create sophisticated-looking graphic elements
- Simultaneous print orientation at 0, 90, 180 and 270 degrees maximizes content utilization
- Wide variety of hi-res typefaces and sizes produces “magazine quality” promotions effortlessly.
About FutureLogic
Founded in 1983 and headquartered in Glendale, Calif., FutureLogic designs and builds high-reliability electromechanical assembly solutions for nearly every engineering need. As the undisputed leader in super-robust thermal printer technology, FutureLogic is the industry’s premier supplier of thermal printers for casino gaming, promotional equipment, kiosk, industrial, parking, gas pumps and medical applications. In July 2004 the company founded FutureLogic Europe Ltd to provide direct sales and engineering support for the growing OEM thermal printer markets in Europe.
For more information on FutureLogic Inc., please contact:
Copyright 2001-2008 Euro Kiosks Network - All Rights Reserved
Privacy Statement
| |
Euro Kiosks Network is a wholly owned subsidiary of
|
|
|
|
|
|
