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Kinepolis Cinema Group Chooses Elo's Touchmonitors for Quick and Easy Ticketing Vending!
04 novembre, 2002 -
The Kinepolis Group, a company founded in Belgium, grew over the last decade from a small
family business owning a few local movie theatres, into Europe's most technologically advanced
cinema group. Today, they have more then 20 multi and megaplexes in 7 European countries and
they continue to grow (331 screens / 95,358 seats). As a forwardthinking company, Kinepolis
developed KineTicket, an innovative ticketvending concept. It harnesses the power of
touchscreen technology to reduce queuing at the cashiers' desks visitors can now enter
the complexes with the touch of a finger on Elo TouchSystems monitors. Elo TouchSystems,
Inc., is the global leader in touch technology and a unit of Tyco Electronics.
Queues at the Cash Registers of Kinepolis are Eliminated
The Kinepolis Group has installed a series of touchmonitors, printers and pay terminals in all
of their Kinepolis multiplexes with the introduction of KineTicket, a new concept in ticket
sales. The moviegoer now has the choice of either buying a ticket at the cash register, as
before, or using the KineTicket service via the touchscreen and paying with their credit card.
With KineTicket, the printer delivers a proof of payment with a unique barcode that can be
exchanged for a film ticket at any checkpoint.
From a Family Business to a Unique Concept, or How it all Began
At the end of the '80s, going out to the movies wasn't seen as exciting an experience as it
once was. With the everincreasing alternative leisure pursuits, improved film offering on TV
and video rental as competitors, movie theatres lost a lot of their "magical attraction". At
the same time, many theatres had become old fashioned and no longer met the visitors'
expectations.
At that time, Albert Bert and Rose ClaeysVereecke, cochairmen of the family business, decided
to focus the energy of their organisation on initiatives that would lead to the "ultimate film
experience" for every visitor. Christian Nolens, spokesman Kinepolis Group, comments: "Easy
access, comfort and state of the art technology were their first concern; so Kinepolis built
large complexes outside the city centres with plenty of parking spaces. And with an average of
16 screens (even up to 24 in some complexes), they can show all popular movies simultaneously
at any given time of day!"
"Secondly, they looked at providing more comfort for the visitors. They decided to make their
seats very comfortable, with plenty of legroom, and to provide a perfect view, even from the
front row. It was also clear they needed to offer an experience not available at home.
Kinepolis was the first to introduce the THX digital sound system as well as digital image to
their theatres. They installed wall-to-wall and ceiling-to-floor projection screens. It was a
hit from the start."
Touch made its entry to solve Stress Factors
Christian Nolens: "At some point we realised the modernisation program had to go even further.
Kinepolis already had a positive experience with touch technology as our staff operated
ordering system was based on Elo's AccuTouch 5wire resistive technology. That's when we
started to investigate how technology could take away some of the "stress factors" involved
in going to the movies long waiting lines at the cashiers was definitely a major one we wanted
to solve, and we did it with Elo's touchmonitors".
Entuitive Touchmonitors with IntelliTouch Technology
Kinepolis needed touchscreens for their KineTicket concept. After extensive evaluation of the
technologies from the major touchscreen manufacturers, Kinepolis opted for Elo's Entuitive
touchmonitors. "We'd heard that IntelliTouch surface wave technology had a good reputation,"
says Christian Nolens, "and our tests confirmed it for a number of reasons. These included its
elegant design, and its inherent reliability and stable operation. The cables, controls and
speakers are fully integrated and the touchmonitor is easily bolted onto the tabletop. This
fully integrated touchmonitor remains tamperproof, even with heavy and aggressive use. And,
last but not least, all these advantages came at the right price."
The intuitive nature of the Touch System
"When the KineTicket system was installed, a promotion team assisted the moviegoers when using
it for the first time. We soon realised they needed very little guidance and intuitively
understood how to select and to pay for their movie" says Christian Nolens.
"As soon as the touchscreens were introduced, the staff at the cash registers had more time
for reception and for customer service in general. Now, the cash staff focus on welcoming
moviegoers and improving their experience with a friendly smile and a clear concise answer to
their questions. A major asset for Kinepolis".
Why Elo's Entuitive 1525L touchmonitor was the right choice
For their project, Kinepolis chose Elo's 1525L 15inch desktop LCDs with IntelliTouch surface
wave touch technology. The touchmonitor with IntelliTouch technology offers driftfree, precise
performance and operates with a finger or gloved hand, and comes with a 10year warranty for
the touchscreen. The Entuitive touchmonitor has a slimline desktop case that is engineered for
quick and simple installation and includes twin loudspeakers with video, touchscreen and power
connectors within the base of the unit for an elegant touchmonitor solution.
Video formats supported include VGA/SVGA/XGA, max. resolution of 1024 x 768 at 72Hz. Panel
brightness is 300 cd/m2. Additional features are digital onscreen display (OSD), a removable
base, sealing and VESA mounting. In addition, the touchmonitor is available with options of
serial or USB interfaces. Support is provided for Windows 9X/2000/NT, WinCE and Macintosh
operating systems, and it meets all popular worldwide standards, including CE, TüV, UL, FCC
and cUL.
A Big Success
According to Kinepolis' International Marketing & Sales Manager, Jan Huyghe, "Kinepolis in
Belgium has more than 13 million visitors, using Elo's touchscreens. The implementation of the
touchscreens can be seen as a true success, nevertheless, the Group is not willing to rest on
its laurels. The question we constantly ask ourselves: "Is there something else preventing the
filmlover from visiting the cinema?" Queuing for snacks? Looking for a close parking space?
Even here, we have a solution through touch. Ordering drinks in advance and picking them up
in the fast lane, reserving a parking space or even a favourite seat, booked in advance, are
the next developments Kinepolis is planning for the use of Elo's touch technology."
A PROPOS DE ELO TOUCHSYSTEMS
Elo TouchSystems, Inc., le leader global dans la technologie tactile, est une unité de Tyco
Electronics. Elo élabore, fabrique et commercialise une ligne complète de produits tactiles
qui simplifient l'interface entre personnes et ordinateurs dans des applications d'accès
public activées par les employés. Fondée en 1971, le siège de la société se trouver à Fremont,
Californie, avec des lieux de fabrications aux Etats-Unis, en France et au Japon. Les
principaux bureaux régionaux d'Elo sont à Kessel-Lo, en Belgique et à Yokohama, au Japon,
avec des bureaux additionnels de vente et de support technique dans le monde entier.
A PROPOS DE TYCO ELECTRONICS
Tyco Electronics est l'une des principales unités commerciales de Tyco International Ltd
(NYSE:TYC, LSE:TYI, BSE:TYC). Alors que son siège se trouve à Harrisburg, en Pennsylvanie,
aux Etats-Unis, Tyco Electronics est le plus gros fabriquants de composantes électroniques
passives du monde et un leader mondial de technologie sans fil de pointe, de composantes
actives d'optique par fibre et de systèmes d'énergie complets. Cette société a des
installations qui se trouvent dans 51 pays qui desservent des clients dans les industries
aérospatiale, de l'automobile, des ordinateurs, des communications, de l'électronique de
consommation et de l'énergie. Tyco Electronics offre des produits de technologie avancée
provenant de plus de trente marques de produits connues et respectées, y compris Agastat,
Alcoswitch, AMP, AMP NETCONNECT, Buchanan, CoEv, Critchley, Elcon, Elo TouchSystems, HTS,
M/A-COM, Madison Cable, OEG, Potter & Brumfield, Raychem, Schrack, Simel et TDI Batteries.
(Remarque:) Elo TouchSystems, AccuTouch, IntelliTouch, iTouch, SecureTouch,
CarrollTouch, COACh, COACh IIs, SmartSet et Entuitive sont des marques commerciales
d'Elo TouchSystems, Inc. Tous les autres produits et noms de sociétés mentionnés dans ce
document peuvent être des marques commerciales ou des marques commerciales enregistrées
de leurs propriétaires respectifs de marques ou de sociétés.
Pour avoir plus d'information sur Elo TouchSystems,
veuillez contacter:
